Presenting to Win: The Art of Telling Your Story, Jerry Weissman

MEGO. Is this a commonly known acronym? The first time I saw it was in this book. How do you get things into the daily lexicon? “Don’t tase me bro” came and went. Shock and Awe didn’t last long. Moore’s Law of transistors is said to run its course by 2010. Does MEGO have a few hours in the sun?

I have not stopped reading, even though you could not tell looking at the paucity of recent blog entries. Megan reminded me of my dilatory attention to the exploration and discovery of truth. Thanks for being interested.   As the author explains, “ the inevitable reaction of an audience to a Data Dump is not persuasion but rather the dreadful effect known as MEGO.” One of the few nuggets found in this stream. MEGO means Mine Eyes Glaze Over. Don't stop reading, this will be a short one.
I stopped writing because, after reading 5 books, none of which were particularly inspiring, I did not have the burning desire to wax poetic. Dreary may be the best descriptor of the recent attempt at expanding the mind. Much as with Lorentz’s “The Einstein Theory of Relativity”, ( see http://mrwcurmudgeon.blogspot.com/2010/11/einstein-theory-of-relativity-ha.html)  where I hoped to finally understand travel at velocities near the speed of light,  I plowed into Presenting to Win: The Art of Telling Your Story, by  Jerry Weissman, hoping to give a better PowerPoint presentation. I had recently given a presentation which I perceived to not be well received. I was looking for a new direction. 288 pages later, I gleaned a few tips which I will share.

I cannot now sit through a PowerPoint without being very critical of others; seeing them commit the “Five Cardinal Sins” listed here:  1- NO Clear Point. 2- NO Audience Benefit (you don’t want the audience to ask” so what”)3- NO Clear flow.4- TOO Detailed (the most common and I think greatest mistake made.) 5- TOO Long. (Usually a direct result of #4) There must be a million people writing mediocre books like this one. One hears tell, it is impossible to get a publisher to look at your manuscript. (or screen play if we use a Hollywood analogy).  Weissman not only got it read, also published. The writing was uninspiring, predictable and rather obvious. The editing was poor; Way to many word contractions and if you think I am wordy or like the run on sentence, Weissman could be my mentor. Here are the rest of the nuggets.  

“The art of persuasion must be balanced by Audience Advocacy: convincing your audience that what you want will serve their interests, too.” ...“It’s never enough to present the Features of what you’re selling; every Feature must always be translated into a Benefit” ...“Every communication has as its goal to take the audience from where they are at the start of your presentation, which is Point A, and move them to you objective, which is point B”“This crucial concept of starting with the goal in mind hasn’t penetrated our thing about presentations. …What’s the point” . “In business, when the point is not crystal clear, and when the benefit to the audience is not vividly evident, the investment is declined, the sale is not made, the approval is not granted; the presentation fails.”  “The overwhelming majority of business presentations merely serve to convey data, not to persuade.”

288 pages.  Other key concepts, less is more, you are the presentation not the slides. (unless you are pitching your graphical slide making capability)

All good points. Not enough to inspire serious navel gazing or contemplations of the universe and my place in it.I did think I could do a better job of un-cluttering data on slides and focusing more on me (as the story teller) of the presentation rather than the slides.

Gumpy Old Men

Most men lead lives of quiet desperation and go to the grave with the song still in them.
Henry David Thoreau
Quiet desperation?  Recently, I have been confronted with a number of stress inducing events,(I do not include the family visiting for the Christmas holidays in the stressful category) and yet I remain optimistic. It is really irrational. Linda is not as sanguine.
Let me review: My "career" was interrupted at it's peak.(resulting in a "significant", if not staggering, income reduction) I have been unable to find useful work for over two years of trying. I "had" four jobs only to have the offers withdrawn; in one case one week before the scheduled training. I am still in an expensive legal quagmire with my former partners unable to extricate myself.  Our house is for sale and not one showing in three months. My 90 year old mother in law is in the hospital stressing my lovely wife to the point of distraction. I recently spent two months wearing a plastic boot, cutting off my ability to wade the stream. I was in the Emergency Room with my son last night until 2:30 am. (Mostly waiting in line for the CT scanner. Nothing serious it turns out). My aging brain has suppressed the memories of everything else. Which suppression  may be a partial explanation of why I am not so grumpy or angry.

I could go on all day and yet some how I am looking forward to tomorrow. I also think I am so unique, so special and different but maybe I am like a lot of other aging men.

As I was expanding my mind with reading, I came across an interesting article on why grumpy old men are not so grumpy.
  I include an excerpt from one Christopher Orlet, a "writer" who explained my state of relative bliss.

STILL, THE NOTION that old people are grouches is hard to shake. The study explains this misconception too. Supposedly, it takes more to ruffle gray feathers because oldsters have finally made peace with how pathetic and disappointing --  err, I mean ordinary --  their lives have turned out. They have accepted the fact that they aren't going to write the great American novel, or even a memorable Tweet, that they will never have that summer cottage on Cape Cod, and that their daughters all married knuckleheads. And that's okay.
Also, old people are happier because they no longer care about the nonsense younger people care about: i.e., ambition, popularity, looks, material goods, pleasing supposedly important people. In fact, they don't care about much of anything. I already don't care about those things, so I'm off to a good start.

None of this means old folks are not thoroughly disgusted with today's youth. Other research shows that old fogies get a boost of self-esteem reading negative articles about young people, because, basically, everything in popular culture and TV is aimed at them, except Matlock, and they had to go and cancel that.

Entire article here: http://spectator.org/archives/2011/01/06/happy-whiny-people/

Should I add disclaimers? I never liked Matlock.

On the Decay of the Art of Lying, Mark Twain

"Children and fools always speak the truth. The deduction is plain—adults and wise persons never speak it."

This was a short story; each paragraph dripping with cynicism, irony, and humor. I chuckled throughout, approaching LOL a few times. As our grandchildren attain verbosity, this truth telling shines like a new chrome bumper. Young children not only tell the truth but their perspective on the facts is enlightening. How do they know what the truth is? They see it and they say it. How then, are we sometimes embarrassed by the light and understanding now exposed? I should like to hear more truth. Twain in his story believes it does not exist. I quote:

"None of us could live with an habitual truth-teller; but thank goodness none of us has to. An habitual truth-teller is simply an impossible creature; he does not exist; he never has existed. Of course there are people who think they never lie, but it is not so."

"Observe, I do not mean to suggest that the custom of lying has suffered any decay or interruption—no, for the Lie , as a Virtue, A Principle, is eternal; the Lie, as a recreation, a solace, a refuge in time of need, the fourth Grace, the tenth Muse, man’s best and surest friend, is immortal, and cannot perish from the earth while this club remains. My complaint is simply concerns the decay of the art of lying."

Twains seems to castigate those who tolerate the dishonest through insightful humorous sarcasm:

"The man who tells a lie to help a poor devil out of trouble, is one of whom the angels doubtless say, “Lo, here is an heroic soul who casts his own welfare in jeopardy to succor his neighbor’s, let us exalt this magnanimous liar.”

If Mark Twain was an author of “adolescent literature”, writings such as these make him a philosopher and commentator on society. I should like to include the entire text with the hope everyone would read it but at least, let me finish with Twains summation on the decay of Lying.

"Lying is universal- we all do it. Therefore, the wise thing is for us diligently to train ourselves to lie thoughtfully, judiciously; to lie with a good object and not an evil one; to lie for others advantage, and not our own; to lie healingly, charitably, humanely, not cruelly, hurtfully, maliciously; to lie gracefully and graciously, not awkwardly and clumsily; to lie firmly, frankly, squarely, with head erect, not haltingly, tortuously, with pusillanimous mien, as being ashamed of our high calling."

The Man Who Would Be King. Rudyard Kipling. 1888

"It's good to be the King”,says Mel Brooks. Does anyone recognize that not very obscure movie reference? Does everyone wish to be rich, famous, or the King? I'll discuss that in the next paragraph. I don't believe this book was intended or written as a children’s book, although by today's standards, it is remarkably absent violence, sexual content, inappropriate language, and overtly frightening elements. It could be read, ala Princess Bride to any adolescent.(It is rather short) I read it because I liked the movie, of the same name, made several years ago with Sean Connery and Michael Caine. The book follows the movie rather closely although compromises must be made when compressing a book into two hours of celluloid. It read well although knowing the ending in advance did remove a little bit of the suspense. I had read very little of Kipling and thought this might be a chance. I did enjoy how the life of the English in occupied India was depicted; a small open window gives look inside. Also, as an aside, for those following the blog, Free Masonry played a part in securing the Kingship.

I can't decide if this was a just an interesting story or if there is a "moral". It does seem that greed, currently a political metaphor, always leads to misery. In this story, the money was irrelevant as it could not be spent. To spend the fortune meant leaving the Kingdom. If they left, Peachy and Dan could no longer be Kings of Kafiristan. Of course, if we are going to quote, it is the “love of money “which is the “root of all evil”. Eventually and predictably, the riches were not enough and although the partners had made a pinky swear, a woman was their demise. Stop me if you have heard that before. It may be the love of a woman who is not your wife is the root of all misery.

The Einstein Theory Of Relativity, HA Lorentz, 1920

“Science without religion is lame, religion without science is blind.” A Einstein.

This book is several stories, physics, Einstein, life in the early 1900s, the author, Relativity, principle vs. mechanical theory, gravity, light, electro-magnetism, solar eclipse and more. I should like to jump around to some highlights and I make no attempt to explain Relativity, Special, General or otherwise.

The author HA Lorentz was a noted physicist himself. In 1902, he won the Nobel Prize for physics. In 1920, he wrote this book, which includes some general explanations of relativity. I have struggled with some of the concepts of general relativity and decided reading something written contemporaneously to Einstein’s life might help clarify those issues. It was interesting to read the books opening paragraph after which gave me hope. I opened my mind, willingly looking for clarity and finally understanding.

“NOTE: that not more than 12 persons in all the world are able to understand Einstein’s Theory, It is nevertheless a fact that there is a constant demand for information about this much-debated topic of relativity. The books published on the subject are so technical that only a person trained in pure physics and higher mathematics is able to fully understand them. In order to make a popular explanation of the far reaching theory available, the present book is published.”

This was it, finally I would be enlightened! Did the author succeed in his quest? You have got to be kidding. The reason only 12 people in the world understand Relativity is because it is impossible to understand. Twins that do not age, light bending in space ships, trains going in opposite directions with different clocks, I would like to go back to the Ether. ( I will explain the Ether afterwards)

So I read the book, maybe next time. Maybe next time.

Let me include a few quotes from the book,

- “Einstein’s theory has the very highest degree of a aesthetic merit: every lover of the beautiful must wish it to be true. It gives a vast unified survey of the operations of nature, with a technical simplicity in the critical assumptions which makes the wealth of deductions astonishing”

- There certainly should have been a powerful “ether wind” blowing through the earth and all our instruments….all the phenomena examined were evidently independent of the motion of the earth. That this is the way they function was brought to the front by Einstein in his first or “special” theory of relativity. For him the Ether does not function and in the sketch that he draws of natural phenomena there is no mention of the intermediate matter.

- Nevertheless, I cannot refrain, while I am mentioning it, from expressing my surprise that, according to the report in the Times there should be so much complaint about the difficulty of understanding the new theory.

ETHER: Before Einstein, certain observations could not be explained. Mostly it involved the wave versus particle theories of energy, tne nature of atomic particles, light propagation, electrical currents and electromagnetic influences on currents. In order to explain why observation with did not jive with the theories of the day, the Ether was invented. It was a great idea and I wish we still had it. The real name of the Ether was Luminiferous Aether (Greek) look here to see more: http://en.wikipedia.org/wiki/Luminiferous_aether (it has been proven to NOT exist) (Gravity cannot be explained still. Although Einstein postulates it is not instantaneous and may have velocity.)

Does the Ethernet mean any to any of you? From what was the name derived? My new favorite concept is the Ether. It works great. If you cannot explain something, it is the Ether. If some crazy idea comes out, the Ether. When people say the government can create jobs or solve the problems of poverty, you can ascribe the origin of the crazy ideas to the Ether: A substance that is mysterious and does not exist. NO RATIONAL OR ACTUAL EXPLANATION NECESSARY AND YOU DON’T NEED FACTS!!!! Too cool. In physics the Ether does not apply anymore,only politics.

As promised, I will not explain any theories but in this book, Lorentz explains an experiment used to test the Relativity theory. This was great. In 1919, The English mounted expeditions. Physicists traveled to Prince’s island, of the coast of Guinea, and Sobral Brazil and measured the deflection of light emanating from distant stars around the solar rim. IN 1919. No laser, no computers no anything. They were measuring the gravitational effects of the sun on passing light. The measured bending of light matched, within the error of the day, the deflection predicted by Einstein. In this way, Einstein introduced an entirely new way of science. Rather than making observations followed by testing and formulation of theory. Einstein formulated theory and looked to see if the observations would confirm or disprove the idea. This was a transformational concept of the day. He called it “a-priori principle.”

Fun book, not for the mathematically challenged. I hope I made you think today.

Cool Einstein quotes:

- “We can't solve problems by using the same kind of thinking we used when we created them.”

- “Only a life lived for others is a life worth while.”

- “If you can't explain it simply, you don't understand it well enough”

- “The world is not dangerous because of those who do harm but because of those who look at it without doing anything”

Common Sense, Glenn Beck, Thomas Paine

Common Sense, Glenn Beck, Thomas Paine
30 Rock and Glen Beck, what do they have and common? Quinton Fabius Maximus. Did anyone pay attention to the Fabian strategy mentioned by Jack in a painting battle with his girlfriend on 30 Rock? This week on the Glen Beck television program, Beck has been discussing Fabian socialism. Both story lines derived from the same individual Quinton Fabius Maximus A Roman General-Emperor of the second century BC.
http://en.wikipedia.org/wiki/Fabian_strategy.
The Fabian socialism derives its name from this general. I quote from Wikipedia:

“Fabian Socialism, the ideology of the Fabian Society which originated in 1884 and launched the Labour Party in the United Kingdom in 1904, utilizes the same strategy of a "war of attrition" in their aim to bring about a socialist state. The advocation of gradualism distinguished this brand of socialism from those who condone revolutionary action.

In 1776, Thomas Paine wrote a lengthy pamphlet-book called “Common Sense”. It was written in support of revolution. He talks about the necessity of local government and writes extensively against the evils of the English Monarchy. Paines book is included in the last half of this book written by Glen Beck of the same title. I quote Thomas Paine:

“Here then is the origin and rise of government; namely, a mode rendered necessary by the inability of moral virtue to govern the world; here too is the design and end of government, viz, freedom and security. And however our eyes maybe dazzled with show, or our ears deceived by sound; however prejudice may warp our Wills, or interest darken our understanding, the simple voice of nature and of reason will say it, it is right. I draw my idea of the form of government from a principal in nature, which no art can overturn, viz., that the more simple anything is, the less liable it is to be disordered, and easier repaired when disordered; and with this Maxim in view, I offer a few marks on the much so boasted constitution of England.”

It is no coincidence that the founders railed against class distinctions. Thomas Paine was extremely critical of the concept of the divine rights of King’s. He stressed the equality of the individual. He was worried that governments could destroy this equality and bring its people in to subjugation. He hoped a Republic could prevent this. Glen Beck argues in the first half of this book, the Republic has not been able to prevent this subjugation. I think he makes an excellent case. The tone of the book is set early on where Mr. Beck writes,

” the lecherous politicians who lied to us about funding Social Security and Medicare are the same ones who are now trumpeting” free” Universal healthcare. And instead of pointing at their track record and laughing hysterically, we sit by and listen receptively, as though this time might somehow be different.”

He spends several chapters demonstrating how Congress using the power of the office, allows special perks and privileges for their favored special interests. One of the best chapters includes photographs of the particular gerrymandering required to maintain incumbency for many of the politicians. Here is a reproduction photograph of one of these gerrymandered districts mentioned in the book. This is the Illinois 4th District. Luis Gutierrez has been reelected since 1993 from this carefully selected constituency.
Besides demonstrating how certain favored groups receive legislative privilege at the expense of the rest of us, he also goes over the loss of many of our rights at the hands of those who are sworn to protect this rights. Property confiscation under the guise of eminent domain and progressive taxation, draconian gun control policies designed to disarm the citizenry, educational fraud perpetuated by the public school systems and unions and of course the complete expulsion of religion from the public Square are some of the topics he explores in this book.
I include a quote from the book explaining how the progressive movement thinks about property. To the Progressive, property is communal but Progressives must avoid the use of that terminology instead, they stress fairness and its illogical conclusion “social justice”. Here is Beck:

“One of the hallmarks of Progressive thought is the concept of redistribution: The idea that your money and property are only yours if the state doesn’t determine there is a higher or better use for it. You can see that kind of thinking in the words a one-time Republican president Teddy Roosevelt, who gave a speech titled “ The New Nationalism” in which he spoke about” human welfare. Personal property, Roosevelt said is” subject to the general right of the community to regulate its use to whatever degree the public welfare may require it.” His thoughts on accumulated wealth are equally as surprising. In the same speech, Roosevelt said” we grudge no man a fortune in civil life if it is honorably obtained and well used. It is not even enough that it should have been gained without doing damage to the community. We should permit it to be gained only as so long as the gaining represents benefit to the community. This, I know implies a policy of a far more active governmental interference with social and economic conditions in this country then we have yet had, but I think we have got to face the fact that such an increase in government control is now necessary.”

This was said one hundred years ago. It is happening before our eyes; see Kelo v New London and progressive confiscatory tax rates. Our president has stated several times individuals should only be allowed to have so much and then the rest should be “spread around”. Beck may be full of hyperbole and showmanship, he is an entertainer after all, but setting that aside, he is beating the right drum. This book is an easy read in the first half, Paines “Common Sense” second half was harder because of the period English but it is worth the time to read them both.

The Stolen White Elephant ; Mark Twain

The Stolen White Elephant ; Mark Twain
Four things you cannot get back. A done deed, a said word, time gone and an opportunity missed.
A novella or a short story, certainly not a book per se, The Stolen White Elephant is a satirical or cynical story of police incompetence and corruption. Not mafia corruption, rather self- corruption. This corruption was mostly incompetence, self- aggrandizing, and seeking reward money corruption rather than dishonestly, graft, and thievery corruption. In other words, corruption of a simpler time, not like modern day corruption at all. I know nothing of the back-story but it seems to me Clemens must have had an unfavorable legal-law-police experience leading to this story. Humorous, not laugh out loud funny, the reader is observing the ruminations and ridiculous machinations of the police just close enough to make one want to shout; "Look behind that door!" Much like the B horror movies where you want to yell at the screen; "don’t go in there!""Wait for the others!""Or Stay inside!" I include an excerpt from the book. At this point in the story,several of the detectives are on the trail of the elephant and have sent a report to headquarters.

“Citizens fired some small cannon-balls into him (the elephant) , and they fled. Detective Burke and I arrived 10 minutes later… but mistook some excavations for footprints and so lost a good deal of time… Burke having his head down, intent upon the track, butted up against the elephants hind legs before he was aware of his vicinity. Burke instantly arose to his feet, seized the tail, and exclaimed joyfully, “I claim the reward” but got no further, for a single blow of the huge trunk laid the brave fellow’s fragments low in death. I fled rearward, and the elephant turned and shadowed me to the edge of the wood, making tremendous speed, and I should inevitably have been lost, but that the remains of the funeral providentially intervened again and diverted his attention. I have just learned that nothing of the funeral is now left; but this is no loss, for there is an abundance of material for another. Meanwhile, the elephant has disappeared again”

I like Twain almost as much as Dickens so I feel a need to read what ever I find by his hand. I would like to have known more about these particular disappointments as they beset us all. I supposed (or hope) he wrote this story to reveal the depth of the disappointment.
Consider the picture I took in Nebraska this summer.

Matt and I are driving across the country in a very small car. It had been 24 hours eating and sleeping in the car. We were tired, hungry, dirty, stinky, out of gas and surrounded by corn fields. We see this inviting sign and think, "Great, let’s try them". FAT DOGS! At this point, we have nothing to lose. We get gas. We walk-in; our pockets full of money. What a disappointment. Not only no Fat Dogs, no dogs at all. It was worse than any 7-11 any where in the country. Nothing was cooking. NO FOOD FOR SALE. (OK, there were some snacks in foil bags but NO FOOD.) Our sadness (read disappointment) did not last long, although I do not recollect what we eventually ate that night. I had mostly forgotten that day but was reminded by the photo. I should not like to speculate who or what the Fat Dogs really were.

Disappointment seems to be as common as joint pain. Disappointment in one’s self is terribly painful and can only be exceeded by disappointment caused by someone we love. The closer the disappointer is to our hearts, the sharper the pain. I would mostly be afraid to write honestly about the some of my disappointments,(too painful). After painful, comes terrifying. Who wants to look that closely at ones self? Clearly,as the proto-type alpha male, I don’t appreciate the whole share your feelings psycho-babble nonsense. Anyway, some things are best kept to ourselves.

Regrets are not the same as disappointments but have equally powerful effects. I regret leaving Michael, he was probably 15, in the middle of the Rehoboth Bay trying to keep a sinking jet ski from being lost forever. It bothers me to this day. I still and often think of what I should have done in place of what I did. I find his struggle,not without suffering, trying his level best while succeeding, painful to this day. This happened maybe 15 years ago. I could not sleep recently thinking about what I should have done differently. He and I are the only ones affected or who even know what really happened. I should have left him my vest for extra flotation. I should have stayed with him and helped hold on and wait for more help. I could have tried something other than leaving him and “going for help”. No one was hurt. Nothing was lost. I just put him in an impossible position and he felt he could not disappoint me. He has never disappointed me and I wonder if he had let go of the ski and it were lost, if that would torment me less than leaving him to struggle to the limits of his capacity. Matthew did the same thing when he lost Tony’s mesh bag in the Florida Keys. He almost drowned from exhaustion looking for it on the bottom before returning to the boat. When he finally came in to report its loss, he could barely breathe, he had a stomach and lungs full of water and was spent. All for a mesh bag? or was it not to disappoint those he loves?
A done deed, a said word, time gone and an opportunity missed. Things we cannot take back. Sometimes, disappointments cannot be taken back. Regrets can hurt too.